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Moreland Hall Launches Feature Film for Drug Action Week Attention: open in a new window. PDFPrintE-mail

Moreland, Vic, June 1st, 2011 – Alcohol and Other Drug treatment and education agency, UnitingCare Moreland Hall will be marking Drug Action Week (June 19-25) with the first screening of its newly completed feature film Infinite Shades of Grey on Thursday June 23.

The film has been developed to deliver a range of harm reduction information to mainstream audiences.  Following a day in the intersecting lives of young Melburnians with varying attitudes towards drug use, it seeks to provide a credible reflection on the variable experiences of drug use within the general population.

Watch the trailer of Infinite Shades of Grey

Moreland Hall CEO, Laurence Alvis, said:

Drug Action Week is a national initiative to provide individuals, organisations, and communities with opportunities to promote understanding of issues relating to the use of alcohol and other drugs.  This year, Drug Action Week will see a wide variety of activities occurring around the country, including those at Moreland Hall.

We are very pleased to have had the opportunity to develop Infinite Shades of Grey.  It provides Moreland Hall with an effective means to provide important harm reduction information to people who would usually never consider approaching our service for help.

We know from research that harm reduction initiatives need to be credible with the target audience and be relevant to the particular experience and needs of people at various levels of involvement with drug use.  This film does both of these things.  It looks at the different aspects of drug use and provides harm reduction messages which are woven within the narrative.  It does not proclaim a one-size-fits-all message, but encourages viewers to consider the character’s experiences in relation to their own.

Other Moreland Hall Drug Action Week activities on the 23rd include:

  • Information stall (with give-aways) at Moreland train station
  • Performance by the Moreland Hall Community Choir
  • BBQ lunch

Drug Action Week also highlights the achievements of the dedicated individuals who work within the Alcohol and Other Drugs sector to reduce alcohol and drug-related harms within the community.  The week culminates in the announcement of the winners of the National Drug and Alcohol Awards in categories including, Prevention and Community Education, Treatment and Support, Media Reporting, School Drug Education, Research and Law Enforcement.

Moreland Hall’s Catalyst Alcohol Community Rehabilitation Program has been nominated as one of three finalists in the Excellence for Treatment and Support category. 

Mr Alvis said:

We are delighted that this is the fifth time in five years that one of our services has made the short-list for these prestigious national awards. It is a great privilege for us to be nominated as a finalist, as it reflects the groundbreaking work our staff are undertaking.  To win the award would provide national recognition for what is a great new program and hopefully ensure that its funding continues beyond the end of the pilot period in 2012.

For more information on Drug Action Week activities elsewhere in Melbourne go to http://www.drugactionweek.org.au/index.php


For further information or comment please contact CEO Laurence Alvis on 9384 8880

Background about Moreland Hall:  UnitingCare Moreland Hall is an Alcohol and Other Drugs (AOD) treatment and education agency of the Uniting Church in Australia. Moreland Hall has been operating since 1970 and provides a range of treatment and education services to clients in the North West Metropolitan region of Melbourne. These include counselling and support in the community and at Port Phillip prison, adult and youth home-based and residential withdrawal, education and training, drug diversion programs, supported accommodation and youth and family service.